In our younger days, we have all done things which we ended up regretting. We have wronged people, we caused them upset. Guilty as charged. But no one can turn back the wheels of time and usually life goes on and people move on do to better and greater things.
But what if suddenly, almost out of the blue 10, 20, 30 years on, an image from the past decides to make a reappearance in our lives with the sole purpose of destroying everything that we have worked for; our family life, our business, our achievements, our good name and our reputation? You see, before the days of the internet, unless we had left behind a forgotten son or daughter we have been, relatively easily, being able to put the past behind us. It would have been almost inconceivable for someone, especially from another country to make a comeback into our lives and systematically destroy us. Now things appear to have changed, quite dramatically with shadows from the past being able to haunt us almost to the grave through the latest technology, with a click of a button.
Frank Backerfield (not his real name), a successful English entrepreneur who is very famous in the entertainment industry, has recently discovered that an image from the past has made a nasty reappearance with the sole purpose of completely destroying him. You see, when Frank was a bit younger, he used to be, let’s say, something of a playboy. He used to travel around the world, telling lots of rich women that he loved them when actually he just wanted to spend some good time with them. Apparently he left a number of broken hearts on the side of expensive hotels, expecting them to foot the bills and forget about him almost as quickly as they fell in love with him. At the time, neither of the parties involved believed that they would ever meet each other again and to be frank, most of the women that he engaged with, did not have any desire to even hear his name again.
After a number of years of messing around, Frank decided he had enough and that time had arrived for him to go ‘straight’. With the little bit of money that he had he started a small night club that he managed to run so well, that within a couple of years it was earning him a fortune. He then moved to open 4 more clubs in and around London until he become an established and very respected figure within the UK entertainment industry. Frank even got married to a lady from Middlesex, Clair, and they both lived in harmony with their 4 children in a lovely country home in a small village in Essex.
But then, one day, Frank received a phone call from a trusted friend, asking him if he happened to know a lady by the name of Laura Park, from Canada. The name did ring a bell but no matter how hard Frank tried to remember where he heard of this name before, he was unable to recollect specific details. The trusted friend then advised Frank to do an internet search of his name. It had been ages since Frank used the internet. Normally his wife, Clair, or one of his assistants would deal with the internet stuff for him because Frank was a very busy man who hated wasting time going online.
So Frank did a search on Google and to his astonishment he discovered that a Laura Park had written several blogs and even published a book (available on Amazon) about ‘How My Life Was Changed Following My Short Encounter With The Fraudster Frank Backerfield’.
In her blogs, and in the book that she had self published, Laura Park had described her encounter with Frank some 25 years ago and how she claims he allegedly deceived her to sleep with him and to leave her ex husband and two children, just to be dumped by him within a fortnight. In her internet publications Laura Park has described Frank as a living monster; a person who must not be trusted, as a fraud and as a ruthless conman. She declared very openly her intention to destroy him and her personal commitment to turn everything Frank had ever created into ashes.
Unbeknownst to Frank, Laura Park’s campaign had gone on for a number of years. She posted personal videos on YouTube, MSN and other websites which host videos. She created tens of blogs and websites and told her ‘story’ in every possible forum on the internet.
But it was not until Google had changed its algorithm that her blogs started to appear everywhere on the internet against the search of Frank Backerfield’s name.
Initially Frank decided to ignore this campaign and to continue his focus on his business instead, but as the inquisitive telephone calls from friends, family and business associates started to increase and as the pressure from his wife, Clair started to grow, he decided that he needed to do something about this matter. His business started to suffer and he could not stand the thought of him being labelled as fraudster, in front of the whole world.
Well, fixing this was not going to be very easy. This woman clearly set herself on a mission and as it appears, was now devoting her life to destroying him no matter what. She was living outside the jurisdiction of the English Courts and was posting all her lies through websites which were located outside the UK. To add to this, the quantity of the defamatory material was so great and a major clear up was required, which was not going to be easy and would not come cheap.
way to deal with this menace was to take a very systematic approach by starting off the cleaning operation from scratch. As there was very little point in trying to persuade Laura Park to stop her campaign, it was decided to obtain injunctions against the internet service providers who hosted the material which she has posted. Once an injunction was obtained, the next step would be to enforce it across the world by using process servers and local lawyers who would serve the injunction on all the parties involved. This way, one by one the posts would be removed and the hundreds of internet links which point to these posts would become inactive and eventually be removed by the search engines’ Spiders. At the same time, a defensive Search Engine Optimisation strategy would ensure that the vacuum which was left by the disabled links was filled with plenty of articles, blogs and information about Frank Backerfield.
From this point onwards, Frank Backerfield’s kept an eye on his online reputation to ensure that any new postings by Laura Park about him or his company was being removed, using the injunction which has already been obtained. Frank’s reputation could be completely restored within 3-4 months and will never be destroyed again in such a way.
